BGCA Children U

2020

We assisted BGCA in launching their impactful initiative, Children U. This program provides fun extracurricular classes to students in need.

SERVICES

Marketing Campaign

Advertising

Social Media Management

Photography

Website Design

INDUSTRY

NGO

Project Description

In 2020, we had the pleasure of collaborating with BGCA (Boys and Girls Clubs Association) to launch an array of summer classes under the auspices of their new initiative, Children U. This ambitious project aimed to empower students by providing them with extracurricular learning opportunities.

Our work involved designing and developing a robust e-commerce website on WordPress, and integrating it with a custom payment gateway provided by the Bank of China. This ensured a seamless transaction experience for the parents enrolling their children in the program.

To create awareness and promote Children U, we crafted engaging social media posts aimed at introducing the programme to students and parents alike. We leveraged platforms like Facebook and Instagram to reach our target audience and generate interest.

Additionally, our team was actively involved in capturing the spirit of Children U during launch and promotional events through event photography. These images served as a dynamic visual tool to illustrate the programme's activities and their positive impact on the students.

Underpinning all of our efforts were the core values of Children U: "Give and Take," "Seek and Try," "Show and Tell," and "Enlighten and Connect." These principles reflect the initiative's fundamental ethos to facilitate personal growth and learning among children. Our collaboration with BGCA was defined by these values, creating a rich and nurturing environment for the students to thrive in.

Overall, our experience with BGCA and the Children U program was enriching. We are proud to have contributed to this noble cause, supporting the education and personal development of young minds.