6 Digital Marketing Certificate Programs that are Worth the Investment in 2023!

Mar 29, 2023
5 min read
By
Angus Yip

Are you aiming to garner a long-term, rewarding career in marketing? Do you wish to receive a promotion and higher compensation at your job? Or are you constrained in the current circumstances of the pandemic yet still wanting to make use of this time productively by honing new skills? If so, it is essential that you learn how to effectively market online!

That’s why today we highly recommend five e-learning courses on digital marketing fundamentals conducted through an online learning platform. Not only will these help build your knowledge base but upon completion, you also achieve a foundation certification certifying recognition for your digital marketing proficiency – which can be easily added onto LinkedIn profiles as well as increase probability when searching for dream jobs!

1. Google Digital Garage - Fundamentals of digital marketing

Price

Free

Prestige

★★★★★

Course Introduction

Take advantage of Google's free online courses, where you can explore their numerous options ranging from Google Analytics for Beginners to more advanced topics. Utilize the wisdom gained through these digital marketing sessions and use data-driven insights to understand your customers better and discover new ways of growing your business. With knowledge attained through these enlightening programs at no cost, there is no excuse not to keep expanding on what you know!

2. Skillshop Google Ads CertificationsGoogle Analytics Individual Qualification

Price

Google Analytics Personal Certification - Free

Google Ads - USD$100USD to USD$782

Prestige

★★★★★

Course Introduction

When you complete the certification process, you will gain an understanding of how to generate and enhance Google Ads, including search ads and multimedia ads. Just remember that once certified, your certificate is valid for only one year! Make sure to retake the assessment every twelve months in order to keep your credentials current.

3. HubSpot Content Marketing Course / Social Media Marketing Course

Price

Free

Prestige

★★★★☆

Course Introduction

Unlock the power of content creation and social media strategy with HubSpot's free online courses. You'll benefit from 8 lessons, 40 videos, and 29 quizzes to help you excel at every step!


4. Meta Blueprint: Meta Certified Digital Marketing Associate

Price

$99USD to $150USD depending on the course

Prestige

★★★★★

Course Introduction

This certification will help hone your Facebook proficiency and equip you with the skills to masterfully market through channels such as Instagram, Messenger, and WhatsApp!


5. LinkedIn Learning

Price

USD$29.99/month or USD$19.99USD/month when paid yearly

1 month free trial!

Prestige

★★★★★

Course Introduction

LinkedIn has an abundance of online courses available, and if you successfully complete them, you can receive a professional certificate to demonstrate your expertise on the platform!

Conclusion

Don't let your online learning courses go unfinished! To ensure successful completion, you should create a schedule for yourself and stick to it. Dedication will be key, as these courses cannot be completed without dedication all the way through to the end point.

你計劃在營銷領域上有長遠的職業生涯發展嗎?你希望在工作中升職加薪並得到更好的待遇嗎?你現在被疫情困在家中並想好好運用時間學會新技能?

那就必須要學會如何在網上有效地進行營銷!

所以我們今天給大家來推薦5個網上學習課程,可以讓你學會數碼營銷的核心概念。這些網上課程都是通過網上學習平台來進行的。完成這些網上課程的時,會有基礎證書認證你的網上營銷技能。你能把認證加在LinkedIn Profile上,提升公司對於你的印象,讓你更輕易地找到一份和心意的Dream Job!


1. Google Digital Garage 數碼營銷課程

價錢

免費

課程認受程度

★★★★★

課程簡介

你可以免費註冊Google的網上課程,包括:Google Analytics for Beginners、Advanced Google Analytics等。

通過Google數碼營銷課程,你將學會如何運用智慧資料收集功能和工具去分析網上數據,了解客戶並找出拓展業務的方向。


2. Skillshop Google Ads 認證Google Analytics (分析) 個人認證

價錢

Google Analytics免費

Google Ads 認證大約100USD - 782 USD

課程認受程度

★★★★★

課程簡介

獲得認證的過程中你將會學到如何建立和改進Google 廣告,如搜尋廣告、多媒體廣告等。

要注意認證有效期為一年,記得要每12個月重新參加認證評估更新證書哦


3. HubSpot 內容營銷認證/社交媒體營銷網上課程

價錢

免費

課程認受程度

★★★★☆

課程簡介

HubSpot免費在線課包含 8個課程、40個視頻和 29 個測驗。在HubSpot的課程中你會學到更多關於內容創作和製定社交媒體策略的技能!


4. Meta Blueprint: Facebook數位行銷專員認證

價錢

$99USD至$150USD(約$774HKD起),視乎課程程度而定。

課程認受程度

★★★★★

課程簡介

這個認證可以幫助你提升利用Facebook的熟練程度,培養Facebook、Instagram、Messenger 和 WhatsApp 中的營銷技能!


5. LinkedIn Learning

價錢

月費$29.99USD(約235HKD)/month

年費$19.99USD(約157HKD)/month

第一個月免費!

課程認受程度

★★★★★

課程簡介

LinkedIn平台提供多個網上教育課程,完成課程後可獲得專業證書,在LinkedIn上展示和證明你的技能!Linkedin Learning更有30天的免費試用期,快點使用你的。

總結

在signup這些網上學習課程後,必須要學到終點,不要半途而廢。如果想要順利完成課程內容的話,可以做一個時間表。